I help startups create kickass value propositions that sell their business by speaking clearly and directly to their target market.
Now, not only do you know what you’re going to get out of this handy little blog, but you’ve seen a great value proposition already. That’s because the above sentence IS a value proposition. And now, we’re going to build you one — together.
First, let’s back it up a little. What even is a value proposition? A value proposition is literally what it sounds like: it’s a statement about your business’s value — what is the value of your product? What’s your unique proposition? The value proposition makes it clear what your customers will get from your goods or services.
Don’t forget, though you personally may know your product’s value down to your very core, you also need a way to communicate that passion and understanding to everyone else. Forget buzzwords or coming up with a catchy slogan — this is about making your product’s value easy to understand as it is compelling.
This value proposition shapes the entirety of your marketing, and ultimately, your business, as it lays the foundation for exactly why someone should be excited about and want to spend their money with your company. This means the sooner you establish it, the smoother everything…
