The Elusive “MVP” — Stop Building and Start Talking

“You don’t have to turn this into something. It doesn’t have to upset you.” — Marcus Aurelius, Meditations, 6.52

It’s a core belief that a minimum viable product (MVP) is to collect feedback.

An MVP is not to create money. An MVP is to test a theory.

Dreaming up new business ideas, features, and products is exciting.

It’s easy to imagine the wealth and success of our brilliant ideas.

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